Since we're in the middle of doing our final cut for the music video, I thought that this would be a good time to look at some of our video inspirations. I remind you, dear viewer, that these music videos are professional videos and as such have tremendous production values. We're not aiming to copy them: we're looking at specific aspects to inspire us.
LOOK: Important to us is the feel of the music video. We want it to have the same whimsy as the song itself - the idea of imaginary friends and the fun of playing during childhood. We will be color-correcting and putting over the whole video a treatment that gives the video a sort of 70s feel, like the whole video is a moving Polaroid.
Sigur Rós - Hoppípolla from Sigur Rós on Vimeo.
EFFECTS AND STYLE: For a good example of the kind of effects and style we want to emulate there is this video from the Smashing Pumpkins for Tonight Tonight. In this video we're looking at the effects - a sort of hand-done, paper-craft 2D aesthetic. The effects aren't trying to be slick and there's a sort of nostalgia to them. Note also the quirky costumes and the speeding up of clips in order to signal we're in 'story mode'.
STYLE AND EDITING: In the Blue October video for Into the Ocean they employ a time-ramp effect where the characters are suddenly sped up (for instance the dancers in the play). This is a great aesthetic and it clues our audience into the fact that this is more a make-believe world than a real world. The timing of the cuts in the Blue October video are also a heavy influence on us - in the Eldren video we're cutting to the music for the most part, telling a story, and then have shots of the band interspersed.
EFFECTS: For the effects that we'll be putting over the video we're looking at a look like the title sequence of Lemony Snicket’s A Series of Unfortunate Events.
Lemony Snicket's End Titles from Jamie Caliri on Vimeo.
Cross that aesthetic with the hand-drawn look of the old 70s commercials for Tootsie Pops and you get the idea:
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