Wednesday, October 12, 2011

5 Ways and 3 Scenarios (and one hope)

So, there are five ways to go about making a video:

  • First, we could just shoot concert footage.
  • Second, shoot concert footage and splice in footage of the band singing the song.
  • Third, use concert footage of the band and footage of the band singing spliced with a story
  • Fourth, use the band/actors and do all story.
  • Fifth, go high-concept and do a story/concept in another medium (animation, stop motion, etc)


Deciding what approach is best for what band and which filmakers... well, that's the trick, isn't it? I think the key is what scenario we're lookin' at.  For instance...



Best case scenario:

  • We all communicate well and get back to each other within a day.  
  • Expectations are realistic, fun, attainable and we're all excited to see a vision realized. 
  • The band is 100% on board and willing to go to work for as many days as we can, as many takes as we need for those two weeks. 
  • The filmmakers prepare well, come ready to shoot, and work their butts off.
  • The band lets us come to their show and use it as B-roll. 
  • AND they're available for a pick-up shoot (for a day) after the two weeks is up! 

That would be AWESOME.

Next best case:

  • Communication takes place, but response is 2-4 days.
  • The band can all get together only twice a week for the two weeks.
  • The filmakers are unprepared, shoot sloppy, do ok work.
  • Some show footage as b-roll. No pick-up shots.

Worse case:

  • We don't communicate well. Calls/texts aren't returned.
  • The band shows up late/doesn't all show/ is unenthusiastic and cranky about the shoot.
  • The filmakers are unenthusiastic and drop the ball on preparing, shooting, or working on the video.
  • No b-roll, show or pick-up shots.


(I know which one I'M hoping for!!)

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